Leadership
Chidi Amadi
Founder & STRATEGIC Director
Chidi is a strategic communications specialist with over 14 years of experience delivering integrated campaigns across commercial, development, and public-sector environments.
He holds an MSc Degree in Marketing from Nottingham Business School and has led media strategy, client service, and digital communication across numerous sectors including telecom, financial services, FMCG, agriculture, utilities, and automotive. He has also contributed to Social and Behaviour Change Communication (SBCC) programmes including ZNPHI/USAID’s Zambia Ending AIDS initiative, UNICEF’s Playful Parenting and Most Critical Day Programme (MCDP Phase 2), and automotive safety recall campaigns at a national level.
He leads Brand Meridian’s strategic direction, ensuring all engagements are analytically structured, commercially grounded, and aligned to measurable outcomes.
Leticia Mofya
Leticia Mofya is a seasoned Sales and Marketing professional with over a decade of experience in the automotive industry. She has a strong track record in driving growth through strategic, insight-led marketing and commercially focused initiatives.
At Brand Meridian, she leads business development, driving client acquisition and building strategic partnerships that deliver measurable value. She brings extensive experience in digital content creation and social media management, with a sharp understanding of audience engagement and evolving digital trends.
Recognized as an automotive expert and influencer under the brand ZedCarLady, Leticia leverages her industry knowledge and personal platform to shape conversations around mobility and consumer choice.
She holds a qualification in Business Studies, with strengths in market research and brand management, supported by strong relationship-building and negotiation skills.
HEAD - business development