Chidi is a strategic communications specialist with over 14 years of experience delivering integrated campaigns across commercial, development, and public-sector environments.

 

He holds an MSc Degree in Marketing from Nottingham Business School and has led media strategy, client service, and digital communication across numerous sectors including telecom, financial services, FMCG, agriculture, utilities, and automotive. He has also contributed to Social and Behaviour Change Communication (SBCC) programmes including ZNPHI/USAID’s Zambia Ending AIDS initiative, UNICEF’s Playful Parenting and Most Critical Day Programme (MCDP Phase 2), and automotive safety recall campaigns at a national level.

 

He leads Brand Meridian’s strategic direction, ensuring all engagements are analytically structured, commercially grounded, and aligned to measurable outcomes.